SO registry has postponed the Land Rush phase by a week to January 17th, 2011, for precautious measures with the Land Rush opening on Jan 17, 2011.

The Land Rush, which would originally have started on December 16th, has already been postponed once. The reason for this postponement was the huge success of the sunrise period for this extension which made the registry decides to extend this sunrise period by one month.

Because of this extension the sunrise ended on December 31st instead of on November 30th. At that time the registry decided to postpone the start of the Land Rush from December 16th until January 10th. Due to precaution measures, the registry now decided to wait a week longer before starting the Land Rush. Below you’ll find the new dates:

•    Land Rush: January 17th 2011 until February 28th 2011
•    General availability: April 1st 2011

During the Land Rush everyone who wishes to do so, can register a .so domain name. Registrations will only be completed at the beginning of March since the first come, first served principle doesn’t apply during this Land Rush. So it’s very well possible that 2 or more people apply for the same domain name. If this happens, those domain names will be sold during an auction after the Land Rush to the highest bidder. Only people who applied for the domain name can participate in the auction.

On April 1st, 2011 the general availability will start. From then on, applications will be treated on a first come, first served basis. Everyone who wishes to do so, can register a .so domain name. Should you have any question do not hesitate to check out the .SO TLD page or contact us.