.lv is the Internet country code top-level domain (ccTLD) for Latvia.
There are several historically introduced generic second level subdomains of TLD ".lv":
The domain name cannot be: (a) the registered trade mark of another institution, the name of another institution or its standard abbreviation. The registry reserves the right to postpone the registration of such a domain name or to demand contributing evidence of the applicant?s ri ght to the domain name. (b) the name of a geographical locality or object. The names of towns, villages or parishes can be used only by their self-government bodies. (c) a person?s name (d) a well-known name whose use can offend the interests of third parties (e) an indecent or insulting word or phrase.