UnderTheDoormat is an award-winning luxury home accommodation business, offering modern travellers the quality of a hotel in the comfort of homes.

Founded in 2014 by Merilee Karr, the brand’s portfolio now boasts over 250 luxury homes across the United Kingdom. The brand has become known as a disruptor in the short-term rental industry or shaping high standards and advocating for sustainable and responsible growth of the industry overall. Merilee Karr, who is also an elected Chair for industry body, STAA, is passionate about helping professionalize and grow the industry most responsibly.

The three things at the core of the business are professional management and satisfaction of homeowners, high standards ensuring safety and consistency, and quality service to the guests.

For every carefully selected home listing and its owners, UnderTheDoomat offers a full range of property management including onboarding package with the market-leading insurance and professional photoshoot, dedicated account management, access to 30+ marketing channels, booking system, reservations, customer reviews and pricing management, ongoing maintenance and housekeeping.

Travellers searching for the hotel quality accommodation with the comfort of a home and for the local experience can choose from a range of 4 to 5* residences from ‘Charming Victorian-style home near Buckingham Palace’ to the ‘Stylish Mayfair Penthouse next to Hyde Park’.

Screen 1
“We want a provider that is cost-effective but more importantly gives us easy access to the assets we want to own and helps make that process seamless for us.”
“Our experience with EuroDNS has been incredible, our CTO, Ben, always prefers EuroDNS over other competitors due to your seamless approach and ease of your system.

Merilee Karr
Founder, Under The Doormat

To stay competitive, the company has set an ambitious goal to strengthen both the digital and physical aspects of the business. To remain competitive, the company has set an ambitious goal to enhance both the digital and physical aspects of the business. UnderTheDoormat recently launched its new tech-driven Marketing and Distribution platform Hospiria. The system enables the company to grow globally through partnerships with other property managers who are leading to high quality on the ground operations and hospitality but need better distribution and bookings. This direction falls part of the brand’s vision to become a global provider of in-home hospitality.

A vital element of the strategy to build UnderTheDoormat into a global brand is to trademark the brand and register domains in the key markets where they expect to grow in the coming years.

Screen 2

Read a full story of an inspiring business journey of a former Shell employee Merilee Karr who founded her short-term rental business UnderTheDoormat in 2014. An inside look at what helped UnderTheDoormat to become one of the leading brands in the industry among other giants like Airbnb, its journey of helping London NHS workers during the global pandemic crisis, its plans and a final word of wisdom from Merilee Karr to business owners starting.

UnderTheDoormat has provided a special discount offer to EuroDNS customers. Check out all the details on the blog.