Why shorter domain names win: clarity, recall, and real marketing impact
In a space where attention is limited and competition is endless, the difference between a long, descriptive domain and a short, brandable one shows up in clicks, recall, and trust. The brands that understand this do not treat brevity as a preference. They treat it as an advantage.
Why businesses choose .INC: insights from the registry
Choosing the right domain name is no longer just a technical step. It is one of the first branding decisions a business makes, and it carries real weight. A domain signals who you are, how seriously you should be taken, and whether visitors feel confident engaging with you. We sat down for a talk with Intercap, the registry behind .INC, one of the web's most recognizable domain extensions.
Domain Price Updates: May 2026
Why CISOs Are Now Treating BIMI as a Brand Protection Investment
Email stopped being just an IT reliability issue a long time ago. It is now one of the most consistently abused channels in real-world attacks, especially for phishing and business email compromise. Over the past few years, CISOs have started to look at email not only as a technical system to be secured, but as a critical brand interface where trust is constantly being tested.
New Payment Provider: Stripe
To make payments faster, more secure, and far more flexible we’ve started rolling out Stripe as our new payment provider
20 Years of .EU: An Interview With Xavier Buck
The launch of .eu wasn’t just another domain drop: it was Europe claiming its place online. In this exclusive Q&A, our founder breaks down the ambition and lessons from that time, and highlights which of those forces still shapes the domain industry today.
.hamburg domain: your digital home for locals
With a .hamburg web address, Hamburg locals can show digitally where their heart belongs.