Grow Your Business

The Importance of the Social Customer Experience to Small Businesses

by Guest

As technology becomes more advanced, society is moving towards spending more and more time in virtual spaces. This includes, of course, social media platforms. And it’s not just personal interactions that happen here – increasingly, a lot of business is done on these channels, too.

If you run a small company and are looking to enhance your customer experience and gain more exposure, you should seriously look to social media as a tool to help you achieve that. By perfecting your social customer experience, in particular, you’ll be able to reap exceptional benefits from these platforms.

Want to know how, exactly? Keep reading.

AI's Role in Tailoring Your Web Journey

by Guest

Did you know that "80% of consumers are more likely to make a purchase when brands offer personalised experiences" (Epsilon, 2018).

This eye-opening statistic might be met with one two reactions, either:

“oh great, I can adapt and stand out from my competition by creating a great experience for my customer”


“do I really need to? I don’t have the time or resources to even start thinking about this?

The first reaction is a resounding yes and for the second reaction – don’t worry, enter AI, or Artificial Intelligence, the game-changer your online business has been waiting for.

How to build an online community for businesses and grow it

by Guest

Online communities help ensure business success. An online community fosters relationships between customers and the brand. It, ultimately, helps convert customers into brand advocates who are loyal to the company and can help it grow.

This article outlines steps businesses should follow to build an online community and grow it.

Social Commerce Meets Sustainability: Eco-Friendly Businesses

by Guest

Discover how social commerce and eco-friendly choices can come together to create sustainable brands. Integrate ethical practices and educate your audience using engaging content and genuine storytelling!

Embrace the power of social media and storytelling to create a profitable business while contributing to a healthier planet.

How to Leverage User-generated Content For eCommerce Success

by Guest

User-generated content can help boost your sales and conversions because of its authenticity. That’s why if you’re an eCommerce business, you need to take advantage of this type of content. This article explains what UGC is and why you need to leverage it. It details how you can gather and use UGC for eCommerce success.