Many people want to start their own online business but often stumble at the very first hurdle: finding a niche. Selecting the right niche for your site is crucial for effectively promoting it. But what's the best way to do this? This article discusses how to do this from the start and remain flexible.

This article provides a step-by-step process for creating a high-converting content strategy for eCommerce businesses. We’ll talk about creating a buyer persona, identifying content for each stage of the customer journey, and creating content. We’ll show you how to optimise content for organic search, promote it, and track your results.

E-commerce is a massive industry that is only getting bigger. More people buy the things they need online than ever before, which has created massive competition in the small e-commerce business world. Small businesses need to know how to market themselves properly if they want to survive. This blog offers marketing tips for them.

The requirements for businesses to incorporate environmental practices and to report these initiatives are growing. For your existing and future customers, as well as investors, companies that are clearly showing how they are 'going green' is becoming more and more important to stay ahead of your competition moving forward.

This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.