Grow Your Business

How businesses can go green to stay ahead of the competition

by Guest

The requirements for businesses to incorporate environmental practices and to report these initiatives are growing. For your existing and future customers, as well as investors, companies that are clearly showing how they are 'going green' is becoming more and more important to stay ahead of your competition moving forward.

6 lead nurturing strategies for your e-commerce business

by Guest

This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

Customer experience vs user experience: the fine line that differentiates the two

by Guest

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.

Etsy store vs eCommerce website: a comprehensive review

by Guest

When it comes to selling online, there are a lot of choices to make. Do you want to sell on Etsy, or do you want to create your own eCommerce website? Both platforms have their pros and cons. This article will compare Etsy and eCommerce websites to decide which platform is best for your business.

Most common design mistakes on small business website

by Guest

Small businesses need high-converting websites to succeed. So, they need to avoid the common mistakes small businesses make when setting up websites. This article discusses these four most common website design mistakes – an overload of internal links, a sloppy CTA, an unresponsive site, and visual clutter.

10 ways to collect customer data for your e-commerce site

by Guest

If you run an ecommerce site, chances are you’ve had to ask yourself some difficult questions. Luckily, the answers may be right in front you of you in the form of customer data. Analysing customer data can provide you with valuable insights and point you in the right direction when making positive changes to your business.