Revolutionising Marketing: The Role of AI
This latest think piece delves into the remarkable impact of AI on the field of marketing, specifically from the lens of SMB’s. We touch on how artificial intelligence is revolutionising marketing strategies and reshaping the industry landscape for businesses. It looks at the role that AI plays in driving customer engagement, personalisation, and ultimately, business growth. We’ve also put some numbers alongside the research to indicate the growing interest in AI from businesses and its leaders.