Online Marketing

Social media alternatives to Facebook, Instagram & Pinterest

by Amélie

The latest research by Statista shows that there are 3.78 billion social media users worldwide in 2021. While this number is ever-increasing, more and more users are becoming wary of the way that giants such as Facebook or Instagram handle personal data or monetise their platform, and are looking for other solutions. We’re sharing our selection of social media platforms, great alternatives to Facebook, Instagram and Pinterest.

10 ways to organically increase your click-through rates

by Guest

In the online world, your click-through rates can be likened to the playmaker in a football team — they create opportunities for you to score a goal. But is your digital playmaker as potent as you think? Check out our 10 ways to increase your click-through rate organically.

5 social media trends to guide your strategy in 2021

by Tonia

In the fascinating world of social media, trends are ever-changing. This means that businesses not only need to constantly stay up-to-date but also have to alter their strategies when necessary. Given their importance and complexity, we have shortlisted and selected the 5 most important social trends to expect in 2021 and beyond that you need to include in your online strategy.

How to Use Social Proof to Increase Awareness and Drive Conversions

by Guest

“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.

What are the secrets of an effective SEO strategy in 2021?

by Amélie

Did you know that 60% of Internet users don't go further than the first three results when searching on Google? Your website probably won't get a lot of organic traffic if your content doesn’t appear in the first results of search engines. In this post, we explain what are the essential SEO criteria for your website to get top search engine ranking in 2021.

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