A social media landing page is a web page created with a single purpose to optimise to support social media marketing efforts. This article explores why a social media landing page is important. We’ll also share six steps to creating a high-converting social media landing page.

It's that time of the year where love is in the air and shops are stocking up on heart shaped chocolates and roses for those last minute pick-ups. Don't want to be alone? Find out how you can get your business ready for Valentines Day with our tips below.

A new year is rolling around, and it is time to take stock and create new strategies. Instagram has been an influential platform for social media users, creators, and marketers in 2022. However, 2023 could give marketers and creators even more opportunities to benefit from Instagram. In this article, we shall highlight six trends on Instagram to which you should pay attention and set strategies to utilise them exhaustively.

URL format and quality can heavily impact your search engine optimization efforts, as well as what pages searchers find when they query your target keywords. While static URLs are crucial, you also need to understand the difference between canonical URLs vs dynamic URLs and how to use them. Read on for the answers to these questions.

Simply put, a drip campaign involves sending a series of automated and pre-written emails to existing and potential customers. Drip campaigns are used in email marketing to nurture customer relationships and increase sales. In an email drip campaign, the timing of each message is based on specific goals.

Many business owners don't have the time or resources to hire a social media manager. A social media manager's salary ranges from $500 to $5,000 per month. That is a significant sum of money for a small business. In this article, we'll show you how to avoid this problem by running social media on your own.