Online Marketing

5 social media trends to guide your strategy in 2021

by Tonia

In the fascinating world of social media, trends are ever-changing. This means that businesses not only need to constantly stay up-to-date but also have to alter their strategies when necessary. Given their importance and complexity, we have shortlisted and selected the 5 most important social trends to expect in 2021 and beyond that you need to include in your online strategy.

How to Use Social Proof to Increase Awareness and Drive Conversions

by Guest

“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.

12 best learning resources for SMBs in digital marketing

by Amélie

The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. One of the explanations behind this is the absence of a successful digital marketing strategy. To ensure that your business is implementing a winning strategy and to help you upskill in all areas of digital marketing, we've put together a list of learning resources.

How to maximize your email marketing ROI in 2021

by Guest

Businesses need to make money and do their best to increase their return on investment (ROI). ROIs are simple: it’s the amount of money that your business earned for every dollar that it spent.

8 social media tips for small businesses to stay competitive in 2020

by Amélie

Your competitors and customers are everywhere on social media. And that sounds about right, since social media are one of the most effective way to communicate with your audience and increase your brand awareness,traffic and conversion rate. Check out our 8 social media tips for small businesses and start investing in your marketing strategy.

Top digital marketing trends every small business should know

by Guest

Digital marketing trends change quickly. Every year brings new strategies and user preferences that small business owners must be aware of to stay competitive. Luckily, SerpWatch is sharing with us new findings to help our small business customers level up their digital marketing efforts. No more guesswork - first try bullseye!

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