The latest research by Statista shows that there are 3.78 billion social media users worldwide in 2021. While this number is ever-increasing, more and more users are becoming wary of the way that giants such as Facebook or Instagram handle personal data or monetise their platform, and are looking for other solutions. We’re sharing our selection of social media platforms, great alternatives to Facebook, Instagram and Pinterest.

Affiliate marketing is a popular marketing activity, to the point that 81% of brands confirm using it as part of their marketing strategy. The activity can be quite lucrative, the predictions being that the affiliate marketing industry is due to reach 8.2 billion U.S. dollars by 2022. We’re sharing the top affiliate marketing trends to follow in 2021.

In the online world, your click-through rates can be likened to the playmaker in a football team — they create opportunities for you to score a goal. But is your digital playmaker as potent as you think? Check out our 10 ways to increase your click-through rate organically.

In the fascinating world of social media, trends are ever-changing. This means that businesses not only need to constantly stay up-to-date but also have to alter their strategies when necessary. Given their importance and complexity, we have shortlisted and selected the 5 most important social trends to expect in 2021 and beyond that you need to include in your online strategy.

“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.

The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. One of the explanations behind this is the absence of a successful digital marketing strategy. To ensure that your business is implementing a winning strategy and to help you upskill in all areas of digital marketing, we've put together a list of learning resources.