Email marketing remains one of the most powerful tools in ecommerce. A well-crafted email can do wonders for customer engagement and brand loyalty — and of course, your bottom line. Whether you’re looking to increase open rates or drive more conversions, these email marketing tips will help you achieve your sales goals.

Simply put, a drip campaign involves sending a series of automated and pre-written emails to existing and potential customers. Drip campaigns are used in email marketing to nurture customer relationships and increase sales. In an email drip campaign, the timing of each message is based on specific goals.

According to Litmus’s State of Email Survey, email marketing provides a 36:1 ROI. But this is only possible with a solid email list and strategy. The power of an email list is mostly in the quality of the email subscribers. Read on to learn how you can build a quality email marketing list.

Investing in email marketing is one of the most efficient ways of reaching customers and capturing leads, nurturing and converting them into returning customers. Problem is, as a small business owner, you don’t want to waste any money on email marketing plans you don’t really need. Let’s review the best email marketing services for small and medium businesses.

Bored of receiving a dozen similar email campaigns daily from brands in your mailbox? We all are. So why not be the change you want to see and start writing more engaging email campaigns yourself?

“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.