Online Marketing - Email Marketing

How to Use Social Proof to Increase Awareness and Drive Conversions

by Guest

“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.

How to maximize your email marketing ROI in 2021

by Guest

Businesses need to make money and do their best to increase their return on investment (ROI). ROIs are simple: it’s the amount of money that your business earned for every dollar that it spent.

EuroDNS interview - going nuts with MailChimp

by Meg

With over 4 million people using their platform to send about six billion emails every month; MailChimp is the email marketing solution that's slowly taking over the world. Earlier in the month EuroDNS was lucky enough to catch-up with the email marketing supremos (and EuroDNS customer) and get some valuable tips.

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