An effective email marketing strategy has the power to convert prospects into customers and build a strong relationship with your clients. Learn more about it in this section of our blog.
Simply put, a drip campaign involves sending a series of automated and pre-written emails to existing and potential customers. Drip campaigns are used in email marketing to nurture customer relationships and increase sales. In an email drip campaign, the timing of each message is based on specific goals.
According to Litmus’s State of Email Survey, email marketing provides a 36:1 ROI. But this is only possible with a solid email list and strategy. The power of an email list is mostly in the quality of the email subscribers. Read on to learn how you can build a quality email marketing list.
Investing in email marketing is one of the most efficient ways of reaching customers and capturing leads, nurturing and converting them into returning customers. Problem is, as a small business owner, you don’t want to waste any money on email marketing plans you don’t really need. Let’s review the best email marketing services for small and medium businesses.
Bored of receiving a dozen similar email campaigns daily from brands in your mailbox? We all are. So why not be the change you want to see and start writing more engaging email campaigns yourself?
“250 positive reviews? The product must be good.”
Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.
Businesses need to make money and do their best to increase their return on investment (ROI). ROIs are simple: it’s the amount of money that your business earned for every dollar that it spent.
