How many of us have an entrepreneurial spirit but lack THE brilliant idea to launch a successful business? Finding a good business niche isn’t easy, but once you have one, it’s a good way of affirming your brand’s positioning.

Your employees are frustrated with the lack of training opportunities. At least that’s what statistics say, with nearly 59% of employees claim they had no workplace training and that most of their skills were self-taught (Lorman).

If you don’t already have a training programme in place, now is the time to act.

Video marketing has become more and more popular in recent years. Whether it's social media, websites or webinars, a variety of channels rely on video content to attract customers. This is our video marketing guide for beginners.

For small businesses of all stripes, the events of the past year have underscored the importance of crisis management. As Covid-19 has caused unprecedented challenges for all industries, it is crucial that small businesses are able to build back better. With that in mind, here are some essential post-Covid management tips.

As a small business owner, you have tons of opportunities to explore and a hundred different workflows to build from scratch. You wear many hats, from the marketer to the accountant to the salesperson and the CEO. However, project management is the most important of all the skills required to run a small business effectively.

In the last months, COVID-19 has revolutionized the way we work. As the pandemic has progressed, a lot of companies have been careful about maintaining customer satisfaction despite special work conditions and have looked into adjusting their strategies to go above and beyond to align with their customer's needs.