At some point, practically every business asks the same question: ‘How can I spend my digital marketing budget effectively?’ Answering this question correctly is key to a thriving business. Pour too much into one marketing element, and you’ll starve other, equally important, aspects. If your budget is spread too thin, your marketing strategies won’t have the impact you want.

But how can you find that sweet spot between too much and too little? Well, don’t worry, today we’re here to help make the most of your ecommerce marketing budget.

Ever wonder how you can make your online store even better? The answer might be simpler than you think: it's all about understanding your customers. By collecting customer data, you can learn exactly what your shoppers like and need. Here are some simple steps to start collecting and using customer data.

Discover how social commerce and eco-friendly choices can come together to create sustainable brands. Integrate ethical practices and educate your audience using engaging content and genuine storytelling!

Embrace the power of social media and storytelling to create a profitable business while contributing to a healthier planet.

User-generated content can help boost your sales and conversions because of its authenticity. That’s why if you’re an eCommerce business, you need to take advantage of this type of content. This article explains what UGC is and why you need to leverage it. It details how you can gather and use UGC for eCommerce success.

The pandemic put customer retail experiences to the ultimate test. Fitting rooms, contact with retail agents, cash payments, and in-store product testing were all impacted. Now that the world economy has reopened, retailers have realised the importance of faster, safer, and improved in-store and online experiences that preserve the essence of closeness and interactivity with products, agents, and the store environment. This is where cutting-edge digital technologies come into play, ushering in the era of "contactless commerce" - enabling new, innovative ways of shopping.

AI is being used in eCommerce to enhance the shopping experience through chatbots, personalized recommendations, predictive analytics, image recognition, and augmented reality. These technologies improve customer service, increase sales, and make shopping faster, more personalized, and more enjoyable.