Many people want to start their own online business but get tripped up at the very first hurdle: finding a niche. It's important to choose the right niche for your website so that you can make progress promoting it, but how do you go about doing that? This article discusses how to do this from the start and remain flexible.

The requirements for businesses to incorporate environmental practices and to report these initiatives are growing. For your existing and future customers, as well as investors, companies that are clearly showing how they are 'going green' is becoming more and more important to stay ahead of your competition moving forward.

Your small local business is experiencing successful growth? Congratulations! You may be tempted to try your luck abroad and take your small business global. For a successful transition, don’t rush into things and go through the steps below.

What is a sales funnel, also known as a marketing funnel, conversion funnel, or purchase funnel and how can you build one to grow your business? We tell you all about the four main stages of the funnel.

Your employees are frustrated with the lack of training opportunities. At least that’s what statistics say, with nearly 59% of employees claim they had no workplace training and that most of their skills were self-taught (Lorman).

If you don’t already have a training programme in place, now is the time to act.

In the last months, COVID-19 has revolutionized the way we work. As the pandemic has progressed, a lot of companies have been careful about maintaining customer satisfaction despite special work conditions and have looked into adjusting their strategies to go above and beyond to align with their customer's needs.