This article provides a step-by-step process for creating a high-converting content strategy for eCommerce businesses. We’ll talk about creating a buyer persona, identifying content for each stage of the customer journey, and creating content. We’ll show you how to optimise content for organic search, promote it, and track your results.

E-commerce is a massive industry that is only getting bigger. More people buy the things they need online than ever before, which has created massive competition in the small e-commerce business world. Small businesses need to know how to market themselves properly if they want to survive. This blog offers marketing tips for them.

This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.

When it comes to selling online, there are a lot of choices to make. Do you want to sell on Etsy, or do you want to create your own eCommerce website? Both platforms have their pros and cons. This article will compare Etsy and eCommerce websites to decide which platform is best for your business.

Small businesses need high-converting websites to succeed. So, they need to avoid the common mistakes small businesses make when setting up websites. This article discusses these four most common website design mistakes – an overload of internal links, a sloppy CTA, an unresponsive site, and visual clutter.