Our blog delves into the significance of crafting and maintaining a newsletter. Ever wondered why your competitors are all about email newsletters? What's the payoff for their email campaigns? Are they boosting sales, or laying the groundwork for future expansion?

Turns out, a precisely aimed and content-rich newsletter can do both: fuel sales and enhance brand value. Considering the lasting advantages of a weekly or monthly newsletter, and the cost-effectiveness it brings, you might be considering launching one for your small business. Here's a lowdown on how to get started.

The pandemic put customer retail experiences to the ultimate test. Fitting rooms, contact with retail agents, cash payments, and in-store product testing were all impacted. Now that the world economy has reopened, retailers have realised the importance of faster, safer, and improved in-store and online experiences that preserve the essence of closeness and interactivity with products, agents, and the store environment. This is where cutting-edge digital technologies come into play, ushering in the era of "contactless commerce" - enabling new, innovative ways of shopping.

Have you heard about non-fungible tokens, aka NFTs? In short they're these special digital currencies that can represent real or virtual goodies. What's impressive is that the technology behind them keeps track of who originally came up with each token. So, if you ever wonder who's the mastermind behind a particular token, you can easily find out. It's like having a digital trail of ownership. NFTs are growing in popularity and businesses of all shapes and sizes have an opportunity to take advantage of the opportunities on offer.

Whether you're running a small business or a medium-sized company, understanding the IoT is becoming increasingly crucial for your success. Although the concept may initially appear challenging - we try to simplify a few core components of the IoT and explain how it can benefit your business.

We're going to dive into why small and medium-sized enterprises (SMEs) should seriously consider hopping on the blockchain hype. Yes, we understand there is some confusion around it all (isn't it just Bitcoin I hear you ask) and it might take a bit of time, but the blockchain is reaching a point where it can be a game-changer for SMEs. By embracing the decentralised future of business, SMEs can tap into the power of blockchain to tackle their daily challenges and even take on the big guys.

This latest think piece delves into the remarkable impact of AI on the field of marketing, specifically from the lens of SMB’s. We touch on how artificial intelligence is revolutionising marketing strategies and reshaping the industry landscape for businesses. It looks at the role that AI plays in driving customer engagement, personalisation, and ultimately, business growth. We’ve also put some numbers alongside the research to indicate the growing interest in AI from businesses and its leaders.