18 essential business tools for every budget

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While individuals are relying more and more on technology, successful businesses are no different. As a business owner, you have to understand how digital tools can help develop your brand and take advantage of the available technology to grow your company. Read on to discover our list of 18 essential business tools for every budget.

Whether you’re a one-person business, a small start-up or a well-established company, investing in the relevant software and tools is essential to help your business grow. The appropriate tools can help strengthen communication within your company, as well as with clients, lead more successful projects, or achieve more conversions and sales.

As you might have guessed, the amount of modern tools available is virtually endless. To help you choose nothing but the best, we’ve put together a list of 18 essential business tools, organised by category and by budget.

  1. Greatmail
  2. Gmail Workspace
  3. Microsoft Teams
  4. Zoom business
  5. Asana
  6. Scoro
  7. Salesforce
  8. Pipedrive
  9. Engagebay
  10. HubSpot Starter
  11. Buffer
  12. Hootsuite
  13. Clockify
  14. RescueTime
  15. Zendesk
  16. HubSpot Service Hub
  17. Wave
  18. Sage

Communication & Collaboration

Communication is everywhere, and you will of course need a professional tool to improve your communication with your stakeholders, both within and outside your organisation, whether you are a 1-person business or a large team.


1. Greatmail

Plan: Standard Edition from $1/mailbox/month (min. 8 mailboxes)

This email hosting provider is very low cost and ideal for small businesses. It offers two basic plans, Standard Edition and Groupware Edition, each with:

  • 10GB of storage
  • Calendar
  • Contacts
  • POP3/IMAP email service
  • Spam filtering
  • AV protection

2. Google Workspace

Plan: Business Standard from €10.40/user/month

The Business Standard version of Workspace includes a customized email address and access to Google’s suite of business products and tools (Meet, Chat, Calendar, etc.) that can help you optimize your organization’s communication. The advantage of Workspace is that you get to store everything on the Cloud.

Some extra features:

  • 2TB Cloud storage per user
  • Video conference with up to 150 people + video recording
  • Management and security options
Google workspace


3. Microsoft Teams

Plan: Microsoft Teams Free

Microsoft Teams has turned into one of the most popular chat/video systems, benefiting from the lockdowns imposed due to the covid-19 pandemic. What’s great about it for small businesses? Well, it has a free offer offering the following features:

  • Scheduled meetings for up to 45 minutes and 100 participants
  • Unlimited chat
  • Screen & file sharing
  • Up to 10GB of cloud storage

4. Zoom

Plan: Business for €189.90 /year/license

Who doesn’t know Zoom? We’ve all probably had language class, a yoga lesson or a music rehearsal through Zoom, haven’t we? The software’s business offer is ideal for medium-sized businesses, thanks to the following features:

  • Host up to 300 participants
  • Single Sign-On
  • Cloud Recording Transcripts
  • Managed Domains
  • Company Branding

Project Management

When you’re part of a team, managing projects without a good PM tool can get messy, so why not consider the following options?

5. Asana

Plan: Basic free for up to 15 members

This project management tool also comes with file storage and collaboration features.

Best features:

  • Split your work into tasks and assign it to team members
  • Create project roadmaps and timelines
  • Get a quick overview of your projects with the dashboard

6. Scoro

Plan: Work Hub for €29/user/month (min. 5 users)

This PM tool combines a bunch of features you might need as part of project management: projects & tasks, contact management, quotes, team collaboration, billing, and reporting.

Best features:

  • Projects with sub-tasks and deadlines to plan your work effectively
  • Visualize progress and prioritize assignments
  • Plan your resources’ schedule
  • Real-time KPI dashboard
  • Time tracking and billing for work


You can’t turn opportunities into sales without a good sales tracking software that will also provide you with the latest statistics and reports.

7. Salesforce

Plan: Essentials for €25,00/user/month

This basic Salesforce solution is ideal for small businesses with up to 10 users. Its strong analytics features allow you to set goals, predict outcomes and improve your performance thanks to recommendations.

Best features:

  • Account and contact management
  • Opportunity tracking
  • Lead management
  • Task and event tracking
  • A.I connecting data from multiple sources

8. Pipedrive

Plan: Professional for €49,90/user/month

This CRM is used by over 90,000 companies in the world and claims that you will benefit from a 28% increase in close rate after using it for just one year!

Best features :

  • Manage leads and deals
  • Track communications and performance
  • Have access to insights, reports and a sales reporting dashboard with key KPIs
  • Identify missed sales opportunities
  • Performance improvement thanks to a sales mentor powered by A.I.
  • 24/7 support


Don’t underestimate the power of marketing! You may be offering the best product or service, but if your marketing strategy is poor, all your efforts will be vain. Investing in a good marketing tool is a must, so be sure to check out the two solutions below.

Complete marketing tool

9. Engagebay

Plan: Free version

This tool’s free version comes with 1,000 contacts and 1,000 branded emails, while the Basic version for $8.99/user/month goes up to 15,000 contacts and 10,000 branded emails.

This all-in-one marketing & sales CRM is a good alternative to HubSpot for small businesses. The basic version offers the following features, and more:

  • Email templates
  • Web Pop ups
  • Landing page builder
  • 3rd-party integration
  • Social Suite

10. HubSpot

Plan: Starter for €46,00/month

This tool offers everything you need in order to generate leads and transform them:

  • Forms
  • Emails
  • Ads management
  • Lists segmentation
  • Landing pages
  • Live chat,etc.

It also offers integration features for Salesforce or Microsoft Dynamics CRM, among others.

Social Media

To stay competitive on the market, you cannot escape social media, so better get going now! If you need more tips on how to use social media to benefit your business, check out our blog article.

11. Buffer

Plan: Pro for $15/month (1 user)

Buffer Pro gives you access to the following features for 5 major social media platforms (Instagram, Facebook, Twitter, LinkedIn and Pinterest):

  • Social media posts scheduling in advance
  • Calendar view
  • Tailored posts for each social network
  • Custom video Thumbnails

12. Hootsuite

Plan: Team for €109/month (3 users, 20 profiles)

This plan from Hootsuite is a must for SMBs with several social media specialists or community managers.

Best features:

  1. Manage all your social media in one place
  2. Schedule social media posts in advance
  3. Save time and have a global view of all your different media publications
  4. Answer comments and messages from different platforms, all in the same place.

Productivity/ Time Management

In business, your time is money. That’s why we strongly advise you to look into productivity tools, as understanding how you spend your time can make such a big difference to your business.

13. Clockify

Plan: Free

This basic and completely free time management application for your browser tracks how much time you spend on each activity. It runs reports for an in-depth analysis of your actual week vs. your ideal week. It could be all you need to be more productive.

14. RescueTime

Plan: Pro for $12/month (1-month price) or $6.50/month (12-month price)

This tracking app allows you to have a clear picture of how you spend your time each day. How much productive time do you have? How much distracting time? You’ll get detailed reports, trends and insights to improve your productivity and be more focused.


Customer Relationship Management

Customer relationship management is one of the aspects of your business that you really should not neglect. If you are a small or medium-sized business, it’s essential for you to use a CRM system.

15. Zendesk

Plan: Professional from €49/agent/year

Easy to learn and manage, Zendesk is a great CRM for small businesses.

Best features:

  • Multilingual content - Translated agent interface in 28 languages
  • Dashboards and reporting, powered by Zendesk Explore
  • Customer satisfaction ratings & follow-up survey
  • Public Social Media
  • Predefined responses

16. HubSpot

Plan: Service Hub - Customer Service Professional for €368/month (starts at 5 paid users)

HubSpot’s customer service solution is a top tool to provide your clients with the best customer experience. It offers the following features, among others:

  • Ticket Status
  • Ticket routing
  • Task automation
  • Customer knowledge base
  • Custom reporting
  • Customer experience survey


Let’s be honest, accounting can be the most boring part of running a business. That’s why you should aim at automating this step as much as possible. There’s a lot of tools out there that can help you, we’ve selected a couple.

17. Wave

Plan: Free version

The free version of this web-based accounting software is perfect for freelancers and small businesses thanks to its simple setup. It’s reliable and secure and will allow you to easily manage cash flows.

Best features:

  • Accounting software with unlimited income & expense tracking
  • Sales tax tracking
  • Unlimited partners, collaborators and accountants
  • Invoice in any currency
  • Possibility to turn estimates into invoice
  • Unlimited receipt scanning with free mobile app
  • Pay-per-use online payments

18. Sage

Plan: 50cloud Pro Accounting – €25/month (2 users)

This tool combines both a highly customisable accounting software and the flexibility of the cloud. Not only does it allow you to track your income and expense like a basic accounting tool, but it also boasts the following sophisticated features:

  • Record purchase orders
  • Manage job costs
  • Strong inventory management tools
  • Integrate with Microsoft 365
  • Integrate with AutoEntry
  • Support plan included
  • Sage Security Shield


These business tools will provide solutions to problems that are hurting your company and preventing you from maximising your business potential. So don’t hesitate to modernise your everyday business tasks!

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