Author: Daniel

Top five email marketing strategies to ensure GDPR compliance

by Daniel - 28.05.2018

GDPR unleashed an epic spam attack, customers everywhere asked via subject line, “Are we breaking up?” No one needed reminding that customers hate spam which, ironically, the GDPR prohibits. But that's not all it prohibits. To keep customers happy, you're going to need to rethink your email marketing strategies.

SSL certificate a must for your SME's website security in 2018

by Daniel - 24.05.2018

Think your SME doesn't need an SSL certificate? Think again. A recent slew of Chrome updates, not to mention the GDPR, means SMEs in 2018 must be more vigilant than ever with ensuring website security. SMEs without an SSL certificate are not only compromising their customers; they're putting their business at risk. Seriously.

Online reputation management: a lesson in brand protection

by Daniel - 14.05.2018

John Oliver’s recent Last Week Tonight exposé on Rudy Giuliani demonstrates just how easy it is to register a domain that can be used to punk (or do worse damage) to an individual or brand. You’ll likely never inspire Giuliani-levels of dislike, but Oliver’s piece is a good reminder of the need for online reputation management. 

Website or Facebook: which is better investment for SMEs?

by Daniel - 08.05.2018

Time to "unlike" Facebook? With changes to its algorithm, not to mention the Cambridge Analytica scandal, many SMEs are wondering if investing in Facebook is the best use of resources. Especially when registries (like us) offer affordable alternatives to help SMEs create a website that lets them control their own online presence.

Domain typosquatting: best practices for brand protection

by Daniel - 19.04.2018

Domain typosquatting is in the news again with a recent report that .CM typosquatted sites have received 12 million visits just this year alone! Are you familiar with the basic brand protection strategies that will keep both your customers and brand reputation safe from typosquatting-related threats? Forewarned is forearmed.