We caught up with Leroy Dsa, Head of Global Sales at ShortDot, to talk about what makes a good extension, the names he keeps coming back to and why short names might have particular appeal in Europe.

Sell phones, repair screens or help customers stay connected? Your next domain name could say exactly what you do. The new .phone domain extension gives telecom businesses, retailers and service providers a web address with a clear connection to their industry. It also offers businesses beyond the phone sector a memorable address for their contact or customer support pages.

You announce a new AI product. People start talking. Someone types a very plausible web address into their browser… and lands on your competitor’s website. That is the awkward domain story surrounding OpenAI’s new Dots agents. 

A memorable brand for your online store starts with a name and a domain name that match, so customers can find their way back without hesitation or guesswork. A .Store domain name is a great choice for entrepreneurs who want to leave a lasting impression o their customer base. 

That’s why short, brandable domain names are so valuable. Whether you’re building a payment app, investment platform, digital wallet, trading tool, or finance SaaS product, the right name can make your idea feel bigger from day one.

Stay ahead: Renew your domains before the listed date of change to secure the current rates.