AdultBlock and AdultBlock+: Your Advanced Brand Protection

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Embark on a new era of brand protection with AdultBlock and AdultBlock+, cutting-edge services provided by ICM Registry. These services, building on the success of the dotXXX Sunrise B program, now extend their coverage to .SEX, .PORN, .ADULT, and .XXX, offering a comprehensive solution to safeguard brand integrity online.

Table of Content

Welcome to a new frontier in brand protection! In today's dynamic digital landscape, safeguarding your brand from unintended associations and potential threats is paramount. Enter AdultBlock and AdultBlock+ by ICM Registry – advanced domain protection services that redefine how we secure our online identities. Join us on this journey to explore the intricacies of these cutting-edge solutions, ensuring your brand remains resilient, reputable, and ready for the challenges of the ever-evolving online world.

What is AdultBlock?

AdultBlock is a domain blocking service designed to prevent the registration of domain names associated with adult content. It safeguards brands and individuals from being associated with explicit or adult-oriented materials. On the other hand, AdultBlock+ is an enhanced version that not only blocks explicit content-related domains but also includes various language variations and offers unlimited label coverage.

-> Protect your brand with our Domain Blocking Solutions – DPML, AdultBlock, and GlobalBlock.

Key Features

AdultBlock & AdultBlock+

Number of covered extensions

4 (.adult, .porn, .sex and .xxx)

Exact match


Unicode variant blocking including homoglyphs & IDNs

No / Yes for AdultBlock+

Priority autocatch


Premium names covered


Blocking of domains when they become available



1 / Unlimited for AdultBlock+

Minimum term

1, 3, 5 and 10 years

Who is eligible?

Trademark holders with a valid Signed Mark Data (SMD) file issued by the Trademark Clearinghouse (TMCH). Registered trademark ; Unregistered trademark; Company or organisation name; Celebrity name.


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ICM Registry

How does AdultBlock work?

AdultBlock employs a technology similar to DPML, allowing users to submit terms related to adult content to a centralized registry. This registry then blocks the registration of domain names containing these terms across multiple TLDs, preventing associations with adult content. AdultBlock+ utilizes DNS configurations and requires a Signed Mark Data (SMD) file from the Trademark Clearing House (TMCH) to block terms and their variations across specific TLDs.

What are the benefits of AdultBlock?

  • Brand Protection: Shield your brand from association with adult content, maintaining your intended image.
  • Compliance: Assist in complying with industry regulations by preventing the registration of domains related to explicit content.
  • Risk Mitigation: Reduce the risk of unintended associations or misuse of domains that could harm your brand's reputation.
  • AdultBlock+ adds an extra layer of protection against cybersquatting, phishing, and malicious code associated with adult content.

Who is eligible?

Eligibility extends to:

  • Trademark holders with a valid Signed Mark Data (SMD) file issued by the Trademark Clearinghouse (TMCH).
  • An active nationally or regionally registered trademark.
  • Unregistered trademark: A mark created by a business or individual to signify or distinguish a product or service.
  • Registered Companies & Trading As names.
  • Famous persons, sports stars and personalities, political figures, actors, social media celebrities and public figures.

-> Explore our Trademark Clearing House (TMCH) services

What are the requirements?

For both AdultBlock and AdultBlock+, eligibility criteria include owning an existing dotXXX Sunrise B block grandfathered into the product before December 1, 2021, or holding a valid TMCH SMD file.

Starting mid-May 2021, orders from holders of registered trademarks not in the TMCH, owners of unregistered trademarks, business names, and individuals are accepted.


AdultBlock and AdultBlock+ redefine brand protection, offering advanced solutions with inclusive eligibility criteria and enhanced features. Secure your brand effortlessly and comprehensively in the dynamic online landscape. Choose AdultBlock and AdultBlock+ for unparalleled defense against potential threats.

Take action now

Protect your brand with our Domain Blocking Solutions – DPML, AdultBlock, and GlobalBlock. Choose the right service for comprehensive protection across 600+ extensions. Act proactively to preserve brand assets and ensure a robust domain management strategy.

Contact our consultant now to receive your quote.

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