What is domain authority and how is it calculated?

by Amélie - 16.06.2020

Never heard of it? Yet, this indicator of your domain’s strength constitutes one of the essential elements to determine your SEO strategy. It can prove very useful when it comes to identifying your main competitors and figure out where you stand. Here’s why.

13 best WordPress email subscription plugins in 2020 (updated)

by Amélie - 09.06.2020

According to statistics, for every dollar spent on email marketing, brands receive 38 dollars in return. WordPress's email subscription plugins can help you save time, effort, and grow your subscription lists. Here’s our list of the 13 best WordPress subscription plugins.

What are the secrets of an effective SEO strategy - 2020

by Amélie - 29.05.2020

Did you know that 60% of Internet users don't go further than the first three results when searching on Google? Your website probably won't get a lot of organic traffic if your content doesn’t appear in the first results of search engines. In this post, we explain what are the essential SEO criteria for your website to get top search engine ranking in 2020.

12 best learning resources for SMBs in digital marketing

by Amélie - 20.05.2020

The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. One of the explanations behind this is the absence of a successful digital marketing strategy. To ensure that your business is implementing a winning strategy and to help you upskill in all areas of digital marketing, we've put together a list of learning resources.

UnderTheDoormat opens homes to London NHS workers during global pandemic

by Tonia - 18.05.2020

Customer Highlight: In 2014, former Shell employee Merilee Karr founded her short-term rental business UnderTheDoormat. The company is now managing over 250 luxury homes across the UK. Find out how this small business remains competitive against industry giants like Airbnb, its plans post COVID-19 and some business advice.

Choosing your domain name: 7 mistakes you should avoid

by Amélie - 14.05.2020

Choosing the right domain name for your website is very important, but it is not always easy. Your domain represents your brand and is long-term commitment, hence requiring your full attention. To help you choose a winning domain name, we have listed the top 7 traps to avoid.

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