Soon, nearly every aspect of our life will be connected to the Internet. And, as a result, our most commonly used electronic devices will be able to send and receive user data to businesses. But what kind - and how big - a threat to personal safety and security will all these connected devices create?
With Halloween approaching, our thoughts turn to the monsters which keep us up at night. Vampires? Witches? Ghosts? Which one frightens you the most? We know what frightens your customers the most. It’s those monsters known as Untrustworthy Websites.
It goes without saying that every business must be careful to both protect its assets and establish a clear point of differentiation. And for online businesses, there is no more valuable asset or point of differentiation than your domain name. Taking certain precautions when your register your domain name will ensure that you grow your revenue and reputation.
Long story short: bigger isn’t necessarily better. Take domain names, for instance, where less is usually more.
Your brand is the sum total of experiences your customers and potential customers have with your company. A strong brand presence communicates what your business does, how it does it, and why customers should trust you over the competition.
The Internet, as we know it, has changed forever. On Saturday, October 8th, the U.S. government ceded control of the directories which enable web browsers to locate our local weather reports, Netflix queues, and Uber accounts.