What are the secrets of an effective SEO strategy - 2020

The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. This number may be discouraging to entrepreneurs out there, it should be noted one of the impacting reasons is related to the absence of a successful digital marketing strategy. While online marketing does provide an opportunity to reach a larger marketplace, gain new customers and to build a faithful community around your brand, investing in it can take up resources and time, but more importantly it requires technical knowledge and skills. To ensure your business is implementing a winning strategy, we have put together a list of learning resources to help you upskill in all areas of digital marketing.

Customer Highlight: In 2014, a former Shell employee Merilee Karr founded her short-term rental business UnderTheDoormat. The company is now managing over 250 luxury homes across the UK. Read a full story below to find out how this small business operator remains competitive against industry giants like Airbnb; its plans post COVID-19. Finally, Merilee Karr shares a final word of wisdom to business owners starting.

Choosing the right domain name for your website is very important, but it is not always easy. Your domain represents your brand and is long-term commitment, hence requiring your full attention. To help you choose a winning domain name, we have listed the top 7 traps to avoid.

The UK-based entrepreneur Jacob Thundil shares the inspiration behind his award-winning brand Cocofina. The story of the successful business journey that took him to the popular British tv series Dragons Den in 2016 where he received an investment offer from all 5 Dragons. Finally, Jacob unfolds his learnings from the impact of the global pandemic crisis on his business changing the future direction of the brand.

Cybercriminals are taking advantage of the health crisis as well as of many employees working remotely in order to increase the number of virus-related attacks. Discover our solutions to protect your company against these attacks.

You’ve decided you need a website to showcase your business, but you don’t know anything about hosting? No worries, we’ve prepared a checklist for you to find your way among all the different packages that exist.