10 Unexpected Ways Companies Are Using .AI Domains in 2025

The .ai domain has grown faster than almost any other extension in recent years. What started as a niche choice for machine-learning teams and research labs has turned into a mainstream branding signal — one now used by startups, global companies, and even creators far outside the traditional tech world. The explosive growth of this TLD is a result of the unstoppable pace with which AI is taking over the business world.

Everything changed in late 2022. When ChatGPT launched in November, interest in AI exploded overnight, and the demand for .ai domains surged right along with it. ^[1] According to Domain Name Stat, after a few steady years in 2020 and 2021, the extension suddenly took off: registrations grew 50% in 2022, then leapt to 230% in 2023, before reaching an astonishing 300% growth rate in 2024.^[2].

According to Domain Name Wire, there are now close to 600,000 .ai domains registered worldwide ^[3]a tenfold increase since late 2022. And on Atom.com, aftermarket demand has been just as explosive, with reported 4700% growth in .ai-related revenue since 2022 ^[4].

This global trend is mirrored in our own internal numbers at EuroDNS, where .ai registrations have increased by more than 130% year-on-year from 2024 to 2025.

But apart from sheer volume of registraitons, there were a few head-turning, high-profile deals like npc.ai ($250,000) and you.ai ($700,000) that put the extension firmly on the map ^[6].
 

For many founders, choosing a .ai domain isn’t simply a question of availability—it’s a strategic branding decision. Buyers quoted in recent industry reports describe .ai as “simple, memorable, and instantly recognizable” and “synonymous with innovation, credibility, and industry leadership.” For next-generation tools, browsers, and AI-first platforms, .ai often feels like a better fit than a traditional TLD.

What’s even more interesting is how far the extension has expanded beyond pure AI software. Today, .ai is used by defence-intelligence platforms, automotive-tech startups, compliance systems, digital character studios, event-tech tools, and even independent filmmakers.

Below, we explore ten companies and creators using .ai domains in unexpected, original, and strategically smart ways—and what their choices reveal about the future of digital branding.

1. Adarga.ai Innovates in Intelligence & Defence

Adarga uses their .ai domain to position themselves squarely in the world of next-gen intelligence. Their platform processes massive amounts of unstructured data for defence and national-security teams, making .ai the perfect signal for a company built around analytical horsepower.

 

2. Autofox.ai Helps The Automotive Industry

Autofox turns everyday car photos into studio-grade listings using AI-powered image enhancement. Their .ai domain helps communicate both speed and innovation in a traditionally slow-moving industry.

 

3. Castellum.ai Rethinks Compliance & Risk

Compliance isn’t glamorous, but Castellum’s use of .ai highlights how automation can transform manual, error-prone tasks like sanctions screening and PEP checks. It’s a strong example of AI improving trust and safety online.

 

4. Kindly.ai Reimainges Customer Support Automation

Kindly builds multilingual chatbots that guide users through common tasks and support flows. Their .ai domain signals immediacy, clarity, and modern UX—important traits in customer-facing automation.

 

5. Voxo.ai Upgrades Conversation Intelligence

Voxo analyses voice and chat interactions to help companies improve customer service. The .ai extension instantly communicates what the company does: listening, analysing, and improving conversations through machine intelligence.
 

6. VoxoEvent.ai Helps Teams Get The Most Out Of Events

Voxo Event uses AI to caption, summarise, and repurpose live event content. Here, the .ai domain reinforces the value of automation in an industry where content creation is typically resource-heavy.

 

7. Wideflow.ai Supercharges Industrial Project Forecasting

Wideflow uses AI to predict risks and improve outcomes in industrial and project-heavy environments. Their .ai identity positions them as a tech-first challenger in an otherwise traditional sector.

 

8. Peregrine.ai Brings Cutting-Edge Computer Vision

Peregrine processes video on-device for vehicles and drones, making real-time decisions from the edge. Their .ai domain reinforces precision and speed—both crucial in computer-vision use cases.
 

9. Spoon.ai Brings Life To Interactive Digital Characters

SPooN creates expressive, personality-driven digital characters using robotics and animation. It’s one of the most creative uses of .ai—moving beyond software into emotionally rich experiences.

 

10. AI vs Deep State — Sci-Fi Political Thriller

A futuristic film using the .ai domain: AI vs Deep State tells the story of a former deep-state manipulator teaming up with the world’s first superintelligence. This demonstrates how .ai works even in creative media, where the domain itself becomes part of the narrative.

 

The .ai domain is no longer a playground reserved for startups. It’s everywhere now — powering brands in defence, automotive, compliance, events, robotics, and so many other industries you wouldn’t expect. If your brand wants to signal innovation, credibility, and forward thinking, .ai has become one of the most versatile and future-ready TLDs you can choose.

Building something new in the AI space? Starting with the right domain puts you one step ahead — and helps your brand stand out in a fast-moving, tech-driven world. And with .ai adoption growing faster than ever, now is the perfect time to secure a name that matches your ambition.