Online Marketing - SEO

The Wizard of Moz.com on domains, SEO & Super Bowl

by Meg

Moz.com (formerly known as SEOMoz) combines analytical marketing tools with a vibrant online community of over one million digital marketeers. In addition to educating the masses and changing the way we think about search, they also have a totally transparent company philosophy which sits between genius & crazy. We were lucky enough to catch-up with co-founder, former CEO and now the official Wizard of Moz, Rand Fishkin. This is what happened:

Niche search engines deliver highly-targeted search results

by Meg

With the launch of the new gTLDs, how will users find what they're looking for? There are going to be millions of new domain names to search through. As a new domain registry, how will you ensure users can find domain names with your sparkly new extension? Implementing your own niche search engine is the way to go. As a new domain registry, what do you think?

Google’s Hummingbird improves the quality of search results

by Meg

Hummingbird, so named for its speed and precision, is Google’s latest search algorithm update. It was designed to improve the quality of search results by finding the meaning behind our queries rather than simply matching keywords.

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