With the launch of the new gTLDs, how will users find what they're looking for? There are going to be millions of new domain names to search through. As a new domain registry, how will you ensure users can find domain names with your sparkly new extension? Implementing your own niche search engine is the way to go. As a new domain registry, what do you think?

Hummingbird, so named for its speed and precision, is Google’s latest search algorithm update. It was designed to improve the quality of search results by finding the meaning behind our queries rather than simply matching keywords.