Online Marketing - SEO

HTTPS: a new enforcement by Google. SEO managers beware!

by Daniel

“NOT SECURE!” Google’s Chrome 56 is now penalising websites with non-secure HTTP connections. Websites requiring users to transmit credit card information and passwords must be using a SHA-2 SSL certificate. If you haven't gotten around to buying (or updating) your certificate, your HTTPS SEO will be impacted.

Penguin 4 has landed! Is this the calm before the storm?

by Meg

Penguin alert… Google confirmed last Friday that the Penguin 4 algorithm is now operating in real-time. Did the earth move for you? Is this the calm before the storm? Google, as we’ve come to expect, is keeping everything pretty close to its substantial chest…

Google’s Penguin 4 algorithm fast approaching! Be afraid…

by Meg

Penguin 4 is due to launch any day. There’s online speculation that it’s already landed but Google’s refusing to confirm – it’s gonna be a surprise. This real time update will constantly run in the background, hunting down sites with unnatural links. Do you even know what they are? You might be surprised…

Search engine page ranking factors you must not ignore!

by Meg

Who doesn't want their website to have a good page ranking in search results? But how? A site's position is decided by the search engine, reading each page and using ranking factors to score them. A site with a high ranking has relevant content and strong domain authority. Spiders & penguins & bears! Oh my! Treat them right and you can't lose...

8 ways to improve your online visibility with WooRank

by Meg

I’m thrilled to introduce you all to our new guest blogger, Sam Gooch. He’s an SEO expert at WooRank, a company offering a powerful tool designed for all of you with a website. The WooRank tool performs deep SEO analysis, providing essential optimisation tips. Here Sam explains how to improve your online visibility...

Basic SEO tips that you need to know to succeed online.

by Meg

Search Engine Optimisation or SEO, is when you optimise the pages of your website, increase their relevancy. Your target? To get search engines to rank your site highly in search results. You've got two choices: a fast-track SEO campaign to get to the top of the page, or give users what they're actually looking for!

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