It’s been two years since the launch of the new domain extensions. Whilst some people have embraced them with enthusiasm, others have reacted with undisguised disdain. Today I'm playing the devil's advocate, and I'm talking to myself...

The domain industry continues to promote the new domain extensions. Highly descriptive, increased choice, and countless blog posts on how to choose, what’s to come, and why they’re great – register now! Yet still, awareness is low... until Google registered abc.xyz. Did you hear the buzz?

Exciting stuff, creating a blog. What're you waiting for - a flash of inspiration and an awesome blog name to magically appear? Not gonna happen! It's no easy task and shouldn't be rushed. It'll be visible to everyone, it's gonna be around for a while, & it's a real pain to change.

According to a 2014 survey, 84% of online end users said they wouldn't buy from a website if their data was sent over an unsecured connection. 77% expressed concern about the hijacking and/or misuse of their personal information. They're looking for proof that a website's safe. Adding security certification will increase your conversion rate.

Members of the EuroDNS affiliate programme, look & learn! Lots of tips on targeting your audience and boosting your conversion rate. Plus, you're invited to showcase your website and double your commission for a month. If you're not an affiliate, why not? We've got 750+ incentives - easy money - all you need is a website.

To protect your domain name from hijackers, a domain name transfer takes more than just the click of a button. There are essential things you have to do to make the transfer successful. Here's your check list for a trouble-free transfer...