London gets a domain name extension of its very own

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Registering a .LONDON domain name is a shout-out that London is your stomping ground and that you’re a part of this thriving metropolis. The Internet is overcrowded and it’s taking longer for users to find what they want. Searches for local businesses are frustrating and global searches are seemingly endless. This new extension waves a big red flag to the world saying, “Looking for me? Look no further, I’m in London.”

Pre-orders still available for .LONDON

This eagerly anticipated domain extension has launched with loud bells and whistles and we’ve received extensive interest from individuals, small businesses and sizeable corporations. This being the case, we’d recommend joining the in-crowd, fortifying your web address with this prestigious London brand, and placing your pre-order now *.

Priced from only €39.00, .LONDON is scheduled to be available to everyone on September 9th, 2014. Pre-orders for .LONDON are accepted on a first come, first served basis with one pre-order per domain name – we don’t want any customer scuffles.

Who can register .LONDON?

This groovy new domain extension was introduced for anyone that works, lives, or does business in London; including all those that promote London-specific products and services such as travel, tourism, or London events. If you sell tea towels with a photo of the Queen, place your pre-order now * before Her Maj beats you to it.

Why register .LONDON?

Boris **, the Mayor of London, declared, “.LONDON says more about a business than just where it is – it is a statement about who they are and the aspirations they pursue.”

Wise words Boris; here’s why we think it’s a good idea.

  • You'll increase customers’ confidence in your brand with this memorable and trusted domain extension, delivering relevant content to your target audience.
  • You as an individual or your business will be instantly recognised as London-based, standing out from the competition and the millions of .COMs on the Internet.
  • Boosts your visibility in search engines for local searches, and drives targeted traffic to your website.
  • Protect your brand from competitors and cybersquatters. The cost of registering your .LONDON domain name is nothing compared to the cost of trying to recover it.

London is a powerhouse of business, culture, fashion, theatres, museums, finance, boozers, technology, galleries, music venues, restaurants, innovation, big-name stores, and markets – so many markets! It’s scruffy, dirty, noisy, vibrant, diverse, and one of the most visited cities in the world. London is the entire world in one city where over eight million people from an array of ethnic backgrounds, speak over 300 languages.

A .LONDON domain will demonstrate your locality to this, one of the largest metropolitan areas in Europe and the nerve-centre for more than 20% of Europe's biggest companies. Think about it, West Ham United Football Club can’t be wrong!

Photo credit

* Please note that pre-orders are no longer available and that the .LONDON domain extension is now in General Availability.

** No longer Mayor of London, definitely no more wise words!

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