“250 positive reviews? The product must be good.”

Have you noticed how quick we are to trust a product or service that’s been recommended by other people? That’s social proof for you -- a psychological phenomenon wherein people take decisions on the basis of other people’s actions. Let’s take a look at six types of social proof you can use to build awareness and drive conversions.

Customer Story: Since its launch in 2009, Malta-based software company preeo.software has become a leading developer of tailor-made applications for various industries. Their Managing Director and Founder Mark Camilleri Gambin talks about their latest product talexio.hr, a complete HR & Recruitment solution that promises to remove any manual processes and improve employee wellbeing.

Never heard of it? Yet, this indicator of your domain’s strength constitutes one of the essential elements to determine your SEO strategy. It can prove very useful when it comes to identifying your main competitors and figure out where you stand. Here’s why.

According to statistics, for every dollar spent on email marketing, brands receive 38 dollars in return. WordPress's email subscription plugins can help you save time, effort, and grow your subscription lists. Here’s our list of the 13 best WordPress subscription plugins.

The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. One of the explanations behind this is the absence of a successful digital marketing strategy. To ensure that your business is implementing a winning strategy and to help you upskill in all areas of digital marketing, we've put together a list of learning resources.

Customer Highlight: In 2014, former Shell employee Merilee Karr founded her short-term rental business UnderTheDoormat. The company is now managing over 250 luxury homes across the UK. Find out how this small business remains competitive against industry giants like Airbnb, its plans post COVID-19 and some business advice.