This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

In this post you’ll find a summary of 10 data visualisation plugins to use with WordPress, their key features and how they can make your data more accessible.

It’s always a good idea to make your skillset more useful to employers. Developing skills that will help you contribute to website construction and enhancement can offer serious career benefits. You could do an awful lot worse than to add WordPress toolbox. We’ll see exactly what developing WordPress skills can look like, before assessing the impact they can have on your career prospects.

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.

Designing a website is always a challenge. But if you’re trying to attract modern audiences and customers, you should design it to be mobile-first. Mobile-first web design is more important than ever, given that nearly 60% of all web traffic comes from mobile devices. Let’s explore why your website should be mobile-first.

Having a reliable website is a must for a modern business. As you grow your business, it can be tempting to add more and more digital services and add-ons to your site. When you add to your site like this, performance and usability can suffer. Improving website performance is a balancing act.