The online worlds of entertainment and leisure have a new contender in the ring for most sought-after domain extension, .FUN! Short and punchy, with high recall value, a .FUN domain name acts as a recognisable and catchy branding tool for businesses and individuals looking to generate enthusiasm for their offerings.

SMEs must work harder to stand out among the Internet giants, to announce to customers their unique ability to provide simpler and more personalised alternatives. Finding a domain name which speaks to your small business's relevance and specialisation is one way to establish the strong presence you need to thrive.

How's this for a domain name idea? An ex-Clinton campaign staff member launched a website, the name of which combines Millennial slang and US President Trump's possible conflicts of interest. Its name? Corrupt.AF. The country code domain extension for Afghanistan is used to suggest Trump is corrupt "AF," texting argo for "as f---."

Whether you’re a startup or an established business looking to gain more online traction, there’s no question that registering the right ccTLD (country code domain extension) will bring numerous advantages. With an expansive list of ccTLDs available, you’re sure to find one, and probably even more than one, that works for you.

The holidays are the most important time of year for online retailers. Knowing how to choose a domain name that optimises your online presence will help you establish the clear point of differentiation you need to dominate consumers’ attention and sell more.

Although not for everyone, branding your domain name is one way to better communicate what your brand is and establish a stronger online presence. See how having a branded domain name will upgrade your reputation and why it could be worth investing in.