Exciting stuff, creating a blog. What're you waiting for - a flash of inspiration and an awesome blog name to magically appear? Not gonna happen! It's no easy task and shouldn't be rushed. It'll be visible to everyone, it's gonna be around for a while, & it's a real pain to change.

Every week new gTLDs are being released. They have two launch phases before general release when they become available to everyone on a first come, first served basis. Jargon, mumbo jumbo, gobbledegook! Basically, if you’re a brand owner you have to protect your name. If you don't, others can grab it and do untold damage. Take a look at four essential tips for protecting your brand online...